“OUR primary goal is for our users to see us as a gym, where they can work out and keep mentally fit,” says Michael Scanlon, the co-founder and chief scientist of Lumos Labs. For $14.95 a month, subscribers to the firm’s Lumosity website get to play a selection of online games designed to improve their cognitive performance. There are around 40 exercises available, including “speed match”, in which players click if an image matches a previous one; “memory matrix”, which requires remembering which squares on a matrix were shaded; and “raindrops”, which involves solving arithmetic problems before the raindrops containing them hit the ground. The puzzles are varied, according to how well users perform, to ensure they are given a suitably challenging brain-training session each day.The popularity of Lumosity since its launch in 2007 has been, well, mind-blowing. Its smartphone app has been the top education app in the iTunes store at some point in 38 countries. On August 1st it launched an iPad version, which it expects to boost its existing 45m registered users in 180-plus countries. Lumos Labs has already raised almost $70m in venture capital, and is one of two firms vying to become the first public company serving the new “digital brain health” market, says Alvaro Fernandez of SharpBrains, a research firm. (The firm hoping to beat it to the punch is NeuroSky, which makes “…
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