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Garnier Men heads towards establishing the male grooming industry in Pakistan

September 10, 2013 at 1:03 am | News Desk

KARACHI: Garnier, a globally renowned French beauty brand, has entered the men’s grooming industry for the very first time in Pakistan with its exciting new range of skincare products that include creams and face washes for men. With the evolving grooming norms, the Garnier Men’s range in skincare is specifically designed to address the grooming needs of men.

The Garnier Men portfolio includes two cleansers and a face moisturizer: the PowerLight Intensive Fairness Moisturizer SPF 15, the Oil Clear Deep Cleansing Face wash and the PowerLight Face wash available at all leading stores across Pakistan.

Garnier Men PowerLight Intensive Fairness Moisturizer SPF 15 provides performance you can measure as you experience visibly fairer skin from the very first application. It removes dark dead cells and reveals visibly fairer and smoother skin immediately. Additionally, the moisturizer is augmented with anti-pigmenting Long Dan that prevents production of skin-darkening melanin, and SPF 15 which protects skins from the harmful sun rays.

Enriched with oil-trapping mud texture, cooling cryo-menthol and oil absorbing material clay, the Garnier Men Oil Clear Deep Cleansing Face wash gets rid of excessive oil and makes your skin clean and fresh for a day-long oil free feel. The deep cleaning face wash effectively removes excessive oil without drying the skin; along with its unique oil trapping mud texture, results in an anti-greasy feel.

The Garnier Men PowerLight Intensive Fairness Face wash has an immediate deep cleansing effect achieved through the use of anti-oxidant grape water, brightening lemon extract and gentle micro-polishing beads that eliminate impurities, remove dark dead cells and visibly brighten your skin.

Speaking about the launch of the new Garnier Men product range, Moazzam Ali Khan, General Manager Consumer Product Division L’Oréal [Garnier’s parent company] said, “Taking care of one’s skin was once considered to be within the sphere of female health and a female oriented pursuit, strictly off-limits to men. Due to advances in science and better understanding of the male physique, we now know that men too face skin related issues which require specific remedial measures for prompt resolution. With the Garnier Men range of products, Pakistani men now have a dedicated range of products specifically designed for their unique health and skincare needs. Infused with the very power of nature, the new Garnier Men range is easy to use, conveniently available and provides measurable results.”

The Garnier Men products are easily available in stock keeping units of 50 ML and 100 ML for the facewashes and 50 ML for the face moisturizer. The individual products in the range are available at attractive price points of PKR 150/- for the face washes and PKR 299/- for the face moisturizer.

Garnier Men is collaborating with leading casual menswear brand Outfitters on a new campaign whereby consumers have the opportunity to win complimentary products from the Garnier Men range on purchases of men’s clothing above Rs. 3,000 from select Outfitters outlets. Garnier Men is also collaborating with fitness partners, Synergy MMA and Smarts Health & Fitness Club, to encourage Pakistani men to take care of their skin while they maintain their physical fitness.

The Garnier Men’s range is for men who dare to care about their skin, about grooming, about taking care of themselves, knowing that confidence comes with looking good, results in them feeling good and reflects in their daily routine, be it work or socially.

The News Tribe – UK-based bilingual news website covering politics, technology, sports, health and lifestyle from US, Pakistan, Middle East and around the world

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News Desk

Economic Affairs Editor

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