Bina Sultan, (BNS) was invited to display her collections at a show in Seoul (South Korea), recently in November 2014. BNS managed to impress the Koreans by its variety of fusion outfits & its traditional garments. _e show consisted of a range of out_ts from their new collections “Kashmir” which hightlights the beauty of hand embellished garments.
EA: For our readers, please shed light on your unbeaten career outline with us?
BNS: _e career initially is an unstoppable struggle when your mind follows the ambition for what you want to do in life. With the passage of time, you decide upon your interest and passion and start your journey in the right direction. My entire career is about doing something I enjoy & being passionate about it. It’s a life time struggle and I enjoy it.
EA: How do you differentiate between fashion and style?
BNS: Fashion is a time binding business but the ‘Style’, a timeless action.
EA: In what general direction of design do you work or wish to work?
BNS: Enhancement of creativity is a style of work that leads to satisfaction.
EA: What inspiration led you towards glamour?
BNS: I was born to design.
EA: In the male dominant society, what early criticism did u face, if any?
BNS: It is very hard to work and excel as an independent woman in eastern culture.
EA: Have your pieces become more appealing to people as a result?
BNS: The trends keep changing, but we as a brand believe in simplicity and elegance.
EA: What do you think are the current and future trends in Pakistan?
BNS: Our versatility is what appeals others.
EA: How is your work received internationally?
BNS: Our work always illustrates versatility and this particular element makes you a brand name not only in domestically but also for international audience.
EA: If you were not this, what profession would you be in?
BNS: Fashion was my passion so I am a designer, otherwise to run an art gallery or Café is not a bad idea.
EA: Your favorite spot for hang out in Pakistan?
BNS: Monal, Islamabad.
EA: What do you detest and adore the most?
BNS: I detest hypocrisy and adore openness.
EA: What would be your ideal man’s trait sand characteristics?
BNS: He would be someone to whom I would really respect. Respect, dignity and honesty should be the key individualities in a man.
EA: Who is your fashion leader?
BNS: Gianni Versace and Karl Lagerfeld amongst others.
EA: What is the biggest lesson that you have learned since you started your company?
BNS: Career development is not an easy business, an unstoppable cycle of struggle and endless strive of learning.
EA: What advice would you give to young designers?
BNS: Persistence is the key to success, not an easy job but don’t give it up.
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