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May 4, 2023 at 5:58 pm | Economic Affairs

May, 03(E. A Report) — Small and Medium Enterprises Development Authority (SMEDA) and the government of Punjab have agreed to join hands for development of sport industry in the province.
A joint meeting in this regard was held here Wednesday at SMEDA head office in participation with provincial Secretary Sports.Shahid Zaman and Director General Sports Department Dr. Asif Tufail. From SMEDA, the meeting was attended by Ms. Nadia Jahangir Seth, General Manager Policy Planning and Mr. Javed Afzal, Provincial Chief SMEDA-Punjab. Adnan Mehmood Awan, Deputy Commissioner Sialkot and Sarwar Hanif, Project Director Sports Industry Development Center of SMEDA in Sialkot shared their views online through zoom.
Meeting observed that adding modern technology and international standards could enhance exports of the sports goods from Pakistan. The imporvment of infrastructure facilities for of the popular sports of Pakistan was also disucuessed along with need of developing more stadium and playing fields of international standards in the province. The meeting recommended to foster coordination of SMEDA and Government of the Punjab in this regard and proposed to constitute a joint working group that would continue further consultation to derive a viable strategy for this purpose.
Secretary Sports assured to extend to develop a close coordination with SMEDA to achieve the set goals. He appreciated the role of Sports Industry Development Center set up in Sialkot to strengthen the local sports industry. He wooed to stand by SMEDA while establishing more similar centers in the province.

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